Get more irresistible cush for your tush with Charmin Ultra Soft. It's the most gentle toilet paper we've ever made and packed with extra cushiony softness you can see and feel...to provide comfort where you need it most. Of course, our superior comfort comes with superior strength so you can keep your hands clean and bottoms sparkling from cheek-to-cheek. And each sheet of toilet paper is 2X more absorbent so you can use less (vs. the leading USA 1-ply bargain brand) and go even longer without changing the roll. We made the rolls SUPER PLUS in size, so you get super value. That's right, our Charmin Ultra Soft Super Plus Roll is way bigger and lasts way long longer. It's more bang for your behind so you'll be running back to the store less and less.